ClickTracks Product Details

Features:

Analyzer Version

ClickTracks Analyzer Hosted is a web analytics service starting at $25.00 per month. Just insert a few lines of JavaScript on each page of your site, download and install the ClickTracks Viewer on your Windows desktop and ClickTracks Analyzer Hosted will gather the data you need to start making more informed marketing and business decisions.

Understand Visitor Behavior

Easily and immediately understand how visitors interact with your web site. Through a simple mechanism known as ‘visitor labeling,’ you can color–code visitor from a PPC campaign; visitors who found your site through a certain keyword; visitors who spent a very long or very short time on your site; and much more. The software’s flexible nature means that you can select and label visitors who meet criteria important to you.

Visual Interface

See where visitors go, how long they stay and from which page they exit. ClickTracks Analyzer displays visitor data in context with your web site. Because the data is actually superimposed on your web site, you can easily see and understand visitor behavior. No more pesky pie charts or confusing rows of numbers and percentages.

Setting a Goal – E–commerce web sites

Identify visitors who reached a certain page and ClickTracks determine their search keywords and paths. Interested in knowing which keywords result in the highest number of purchases? ClickTracks Analyzer make it easy to find out. Simply select your checkout page as your goal page and ClickTracks Analyzer will show the keywords that result in purchase and the navigation paths that visitors took to get there.

Setting a Goal – Lead generation web sites

If your site doesn’t sell online, you can use the goal page feature to determine the effectiveness of specific calls–to–action. Did your last e–mail marketing campaign get results? What do people who sign up for your newsletter have in common? Set your e–marketing landing page or your newsletter sign–up page as your goal page and ClickTracks will trace visitors– steps through the site.

Four reports. One objective – Provide info you can DO something with

When’s the last time you changed your PPC keywords, site architecture or marketing plan based on the fact that most people visiting your web site are using IE 5.0? That’s what we thought. Many web metrics tools offer you tons of information, causing you to sift through report after report trying to find important morsels of information. Not ClickTracks. Every report we offer gives true insight into visitor behavior, pinpointing areas that have an impact on important business and marketing decisions.