What Stats do Website Traffic Services Offer?

Website traffic statistics services offer third–party traffic reports to supplement free pay–per–click service statistics. Website traffic services can also be used to watch for click fraud and calculate revenue per referrer.

Many services offer these types of reports:

• Page stats include information like total page visits, most requested pages and entry and exit pages. Some also include exit links and a click path analysis.
• Visitor reports compare new, unique and returning visitors as well as report information like ISPs, IPs and geographical information.
• Technology, some services report visitor data like the operating system and browser used to access your site and screen resolutions and color settings.
• Revenue reports display detailed sales information, such as transactions per period and per search engine, search term or campaign.
• Campaign ROI, a few services go beyond rearranging log files and actually calculate ROI per campaign. Most can be configured to monitor pay–per–click services like Google Ad Word and Yahoo Search Marketing. Some services can also compile stats for email campaigns, newsletter subscriptions, downloads and more.
• Referrer statistics include conversion data such as referrer domains, URLs and most popular keywords and search engines.

  Click Fraud reports compare information like clicks per time period to conversions, some can even magnify down to specific IP addresses and countries of origin.

What to Look for in Website Traffic Statistic Services

The first thing to consider when looking for a website analyzer service is how much traffic the site receives overall, most services charge by the number of page views per month. We looked at services that can support at least 50,000 page views per month, but packages are available that can analyze much more. Most also charge per domain with unlimited sub-domains included and cover additional domains at a reduced price.

Additionally, you will need to think about the kind of reports you need. Most offer basic page, visitor and referrer statistics but few calculate campaign ROI and track revenue. We would recommend contacting a service that you are interested in directly prior to signing up, to make sure that they are compatible with your needs.

Below are the criteria TopTenREVIEWS used to evaluate Website Traffic Statistic Services.

• Statistics – Website traffic statistic services should report beyond what can be obtained through a free service. It should be a good supplement to your pay-per-click service and help you monitor click fraud or other discrepancies. It should provide detailed page, visitor and technology statistics to help you increase website traffic.
• Ecommerce Statistics – These stats relate information associated with revenue and campaigns. The best services track campaign conversions, referrers and calculate ROI.
• Other Features – Other features offered by the service may include hit counters, email reports, unique queries, click fraud reports, multiple account management tools and more.
• Technical Help/Support – Competitive services offer accessible, helpful customer support by telephone, email or through comprehensive embedded help. Many also host active user forums, offer 24/7 support or supply a user manual.