WebTrends Product Details

Features:

Measure your online business by the numbers

Online spending is gearing up for another banner year of double–digit growth. Consumers are moving online. And new ways to reach them are appearing every day. Pay–per–click, affiliate marketing, word of mouth marketing, you need to know what’s working and what’s not. WebTrends Small Business solutions give you award–winning, easy–to–use analytics that drive results.

WebTrends solutions provide ROI–focused reports that are updated in real–time so you can always get a current pulse of your business. And the graphs and visual reports are simple to understand, so you can quickly determine the right actions to take.

Find out everything you need

WebTrends Small Business tells you everything you need to know, including how visitors find your site, which search engines they used, and how they interact with your site once they get there. You’ll be able to focus your marketing resources on the campaigns and initiatives that deliver ROI, so you can spend time investing in the campaigns that work and stop the ones that aren’t paying off.

• Dashboards: Combine your most important reports into one screen for immediate insight into how your online business is performing.
• Traffic Drivers: Identify which websites and marketing initiatives are driving new visitors to your site. WebTrends solutions make it easy to see which of your marketing investments are paying off.
• Search Marketing: Because it’s the best way to acquire new visitors, it’s critical to understand not only which search engines are driving traffic, but which keywords are top performers so you can evaluate and optimize your pay–per–click and organic listing.
• Content Analysis: Gauge the effectiveness of your content from a high–level perspective and evaluate specific page real–estate. With WebTrends solutions you’ll quickly understand which content is valuable and which is confusing visitors or encouraging them to leave the site.
• Segmentation: The secret to retaining more customers and building loyalty is segmentation. WebTrends allows you to measure retention and even segment customers down to specific geographic locations.